Southern New Hampshire University Changes in Marketing and PR Discussion

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In preparation for this discussion, review the following sections in the course textbook: “The Old Rules of Marketing and PR are Ineffective in an Online World” (in Chapter 1) and “The New Rules of Marketing and PR” (in Chapter 2). In your view, identify the two most significant new rules and your rationale for choosing them.



The New Rules of Marketing and PR
Chapters 1, 2, and 15

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