Marketing Manager Memorandum

Your company, Software.com, wants to hold its next company-wide meeting in a resort location. The CEO has asked you, as marketing manager, to find a conference location for your 85 engineers, product managers, and marketing staff. He wants the company to host a four-day combination sales conference/vacation/retreat at some spectacular spot. He suggests that you start by inquiring at the amazing Caesars Palace Las Vegas. You check its Web site and discover interesting information. However, you decide to write a letter so that you can have a permanent, formal record of all the resorts you investigate.

You estimate that your company will require about 80 rooms. You will also need three (3) conference rooms (to accommodate 25 or more) for one and a half days. You want to know room rates, conference facilities, and entertainment options for families. You have two (2) periods that would be possible for this conference/vacation/retreat: April 20-24 or July 10-14. You know that one of these is at an off-peak time, and you wonder whether you can get a good room rate. You are interested in entertainment at Caesars during these times. One evening the CEO will want to host a banquet for about 125 people.