Pennsylvania State Corporate Social Responsibility Program at Apple Inc Essay
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For this paper, choose a corporation that has a corporate social responsibility
program. Most large, national companies have such programs, e.g., Hershey, Pepsi,
Cisco, Blue Cross, Target, just to name a few.
Once you have identified a company with a good program, you will do a situation
analysis of the company. This overall analysis should include history, number of
employees/locations, areas served, products, sales, competition, etc. Get as much
information as you can – there should be plenty of info online and in the library. Try to
make contact with someone in the PR or marketing department of the company if you can
(email will be the best way for this). A good SWOT analysis (short, use bullet points)
includes an examination of internal and external factors. It may be difficult to get
detailed information on the internal situation, but do the best you can. Some of it you
should be able to surmise from information regarding staffing/layoffs and sales data.
The next step is a thorough discussion of the details of the CSR. What elements make up
the program? How is it administered? Through what media (print, tv, social/internet) is
the program publicized and promoted? Does the program have a contest/campaign/
participation element for the public? If so, provide details.
Once you have outlined the program, provide an in-depth analysis. How does the CSR
relate to your SWOT analysis – does it address any particular strengths or weakness that
you’ve identified? How well does it tie in/reflect the company’s overall goals? Is there
any synergy between the company’s products and the campaign they’ve chosen? How
well does it speak to the company’s audience? Is it being promoted well? Do you have
any ideas on how it could be more successful? If you think the program is good, explain
why and provide ideas for how it could be sustained or grown in the future. If you think
it is not effective, explain that as well, and provide other ideas that you think would work
This paper should be 5-6 pages. Include a bibliography if you use outside sources (no
required by a good idea.) When quoting or referring to information that you get from the
company website just put the section you got it from in parentheses at the end of the
Criteria for grading includes:
– Choice of company/campaign
– Answering all questions outlined above, plus any others you think relevant
– Clarity/quality of writing
– Depth of research
– Attention to detail
– Support of opinions with logical argument and examples
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