COMM 113 LIU Use of Imagery Among Native Americans in Advertising Essay

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One of the signature themes in Part 2 of our course focuses on the representation of Native Americans in which we examined the images of Indigenous Americans in three critical areas: in advertising; as mascots in Sports; and in cinema.

In an essay of 4-5 pages, explain how the imagery of Native people emerged from the crucible of the 19th century, and how these images changed over time in each of the three areas. What were the primary attributes of Native people in visual images and how did these images evolve? What were some of the important markers of this transformation, and in what way can we speak of the changes that occurred in the representations of Native peoples in the context of resistance?

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