Southern New Hampshire University Fayola Wear Integrated Marketing Plan Paper

Instructions

After reviewing this module’s resources, submit your integrated marketing plan. Access and review the Milestone Three Document. Create an integrated marketing plan for your selected brand. After completing all the requirements, submit Milestone Three.

GUIDELINES ATTACHED

BRAND SELECTION OUTLINE ATTACHED (the brand i created)

RESOURCES:

Textbook: Reputation Management
Chapter 9

Textbook: Kellogg on Branding
Chapters 7 and 13

Video: So What Is “Integrated Advertising”? (cc)
View this video that discusses integrated marketing as the combination of several media channels and tools to produce a greater consumer experience.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 3 minutes and 40 seconds in length.

Video: Integrated Marketing Communications: Big Idea Versus Big Data at SES New York (cc)
View this video that discusses the use of big ideas versus big data in creating integrated marketing communications.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 2 minutes and 43 seconds in length.

Video: Integrated Marketing – One Morning (cc)
View this video that discusses the variety of media tools and channels available for brand promotion through integrated marketing.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 3 minutes and 8 seconds in length.