GEB 3213 St Petersburg College Marketing Strategies for Improving Sales Discussion

1. Consider how best to present your findings on this opportunity for the organization, the viable alternatives, the benefits and risks, and your strategic recommendations.

2. Follow this basic outline for the Formal Project Report. Refer to Ch. 10 for a more detailed guide and expectations for the Formal Report (see The Rosewood Restaurant Group example).

1. Title Page

2. Table of Contents

3. Executive Summary

4. Introduction

5. The Opportunity

a. The Current Situation

b. Key Success Factors

c. Analysis of Alternatives

d. Strategic Solution Option

6. Benefits and Risks of Strategic Solution Option

a. Benefits

b. Risks

7. Final Recommendation (include implementation plan)

8. References

9. Appendix

a. Transcripts of Interview (optional)

b. Other supporting materials (optional)