PSY 3738 Rasmussen College Analysis of Marketing Campaigns Review
Rely on our professional academic writers and forget about missing deadlines. All custom papers are written from scratch.
Order a Similar Paper
Order a Different Paper
Compare and contrast new social media marketing trends with more traditional forms of advertising.
We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.
Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
- ALS #IceBucketChallenge
- Always #LikeAGirl
- Coca-Cola #ShareaCoke
- IKEA bookbook video
- McDonald’s Super Bowl 2015
- Taco Bell #OnlyInTheApp
- Virgin America Boo videos
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
In a minimum of 3 pages, please do the following:
- Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
- From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
- Describe how social media plays into the intent and the actual message. What’s different between the two you chose?
- What made the ads successful (or not successful)?
- What ideas and opinions do you have about the product or brand after reviewing the ads?
- What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services.
Needs help with similar assignment?
We are available 24x7 to deliver the best services and assignment ready within 3-4 hours? Order a custom-written, plagiarism-free paperOrder Over WhatsApp Place an Order Online