- Due in Unit 11 as directed by your professor
- Worth 22% of final grade
Late Submission Policy
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- In the event of an emergency situation preventing you from submitting within this time frame, special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance, if the extension is granted, the professor will reopen the submission function for you on an individual basis.
- Please do not email your submissions to your professor, either before or after the due date; all coursework should be submitted through the online course (Moodle)
- Students will comprehensively apply their knowledge in response to a business scenario.
- Students will bring together individual concepts and theories in a strategic manner.
- Students will gain experience in the development of a comprehensive marketing plan and implementation strategy.
Students will work in groups to develop a comprehensive Marketing Plan for a business start-up approved by the instructor during Unit 1 of the course.
The Group Marketing Plan assignment will require research into this type of business in order to identify potential market segments and their characteristics, select appropriate target markets, design a marketing mix that will optimize the profitability of the business, set targets and evaluation metrics, and develop a full implementation plan. Students should use resources from the optional reading list to guide them in the development and preparation of the Plan.
This plan will be presented to the Executive Committee of the company. Click on the following link to see the Marketing Plan Outline for the correct format that is used when creating a Marketing plan.
The written submission should be substantive, both in length (maximum 30 pages, double-spaced, 12 pt font) and content, directly and thoughtfully addressing the question or issue. Use APA format.
The report should be professional. The Product (the content, the presentation, etc.), Place (the manner in which it is presented to the professor), Price (the amount of effort required to read and consider the points – this is a place where clarity, conciseness and attention to grammar, and spelling and punctuation counts), and Promotion (how well your ideas are supported and whether to “sell” your position) work together as the professor evaluates your work.