In this unit, you will continue researching the company that you selected for your final project. For this assignment, you will create a new product or service line for your firm. In your analysis, include the following items:
- Provide a brief description of the product or service.
- Explain how the new product or service line fits into the firm’s strategy and new mission statement.
- Create a new organizational structure/chart for the company; explain how the new organizational structure/chart is improved.
- What are the company’s short-term and long-term goals?
You will need to reference your textbook and at least one source from the CSU Online Library for this assignment. Your case study must be a minimum of two full pages in length. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary. In the CSU Online Library, the database Business Insights: Global (a GALE database) carries access to all kinds of individual company information, including SWOT Reports on individual companies. You can either do a quick company search in the general search box on the search page inside the database or you can first navigate through the Companies tab then to SWOT Reports to view of list of SWOT Analysis reports.