AU Communications Business Writing Discussion

Prior to beginning work on this discussion forum,

• Read pages 47 to 95 of your course text, The Only Business Writing Book You’ll Ever Need.
• Read The Most Overlooked Factor of Content Marketing? Scannable Content (Links to an external site.).
• Review Writing Clearly & Concisely (Links to an external site.).
• Review and reflect on the work you have done and the materials you have read and watched over the past four weeks in this course.

Professional writing today is mostly read on a screen, whether it is an email, a memo, or a web page. When reading on a screen, we are much more likely to read quickly or even scan. This means your professional writing that will be read on any screen must be even more clear, direct, and easy to scan.

In your initial discussion post, discuss the following in at least 250 words or more:

• Explain steps 4, 5, and 6 from the readings in the Laura Brown course text. In your response, be concise—provide needed explanation without including extraneous information and use plain English.
• Explain two significant ways you have improved your written, verbal, and visual professional communication skills since starting this course.
• Include a minimum of two techniques for writing scannable content.
• Identify the two scannable writing techniques you have used in writing your post.