Cerner Corporations Email Financial Commucation Report

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Based on the two articles about Cerner Corporations’ failed email, post your answers to these questions below:

  1. Strategically, what was CEO Neal Patterson’s goal with his email?
  2. Was he successful or unsuccessful and why?
  3. What would you do if you received his email?

About Cerner and their CEO:

Source: Jason Calacanis. “The Cerner Corporation Motivational Memo….” Jason Calacanis, 23 June 2010,

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