KIN 403 UM Sports Information MGT Strategies Used by Mark Mc Gwire Case Study

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Based on the course readings for this section analysis the communication strategies Mark McGwire employed to help restore his brand in an interview with Bob Costas regarding to his admission of using performance enhancing drugs (PEDs). Identify and explain as many of the strategies found in chapter 10 and Coombs’ paper that appear in the interview. Describe how effective – or not – McGwire was utilizing the strategies. Assessments of McGwire’s restoration strategies must be rooted in the course materials for this portion of the course.

The analysis should be 600-700 words. Direct quotes are absolutely prohibited and will be severely punished if used. Analyzes of the McGwire interview must be written in your own words. You will be graded on the depth of the analysis, how well you demonstrate your understanding of the restoration concepts, incorporating information from the class textbook – in your words – in your evaluation, and grammar. Please be sure to include in-text citations and a reference section at the end of the document submitted for a grade. Citations and references must be APA formatted.

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