Strayer University Public Relations Plan Paper

Instructions

I chose the company Theranos.  I started a small part of the paper and it is attached. 

Write a 4–5 page paper in which you:

State the name of the organization and describe its mission and purpose. Provide details about the company.

Explain in detail the facts of the event that generated negative publicity, crisis, or scandal. Discuss why this situation would create negative publicity.

• Create the specific goals your campaign will try to achieve and justify why you chose these goals.
• Design and explain the steps you will take to achieve your goals.
• Discuss six of the ethical core values that a PR professional should employ in responding to the crisis (Chapter 6). Identify the internal and external stakeholders who will be affected by your actions.
• Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.
• Additional Requirements
• Include a conclusion to summarize your points.